5 Simple Tips for Marketing Your “Boring” Product
In today's world of marketing, it's not about what you're selling — be it vitamins, tax services, or real estate — it's about how you sell it.
Some of the most fun, engaging brands today are selling "boring" products. So if you feel like you're having a hard time making your "boring" company more fun and fresh, look no further.
Share your story
Our brains gravitate toward narratives, so it may be time to divert from the current sale or discount you're offering and talk about the "why" behind what you do.
For example, send out personal notes from your CEO, share throwback pictures of when your business first started, or post videos from staff saying why they believe in the company's values.
Be real with your audience
No person or business is perfect, so why pretend to be? When you're transparent and honest, you'll build trust with your audience over time. There's a lot of facades and doctored photos on social media, so when a brand is authentic it takes people by surprise — in a good way!
Talk about what's trending
Okay, so maybe you don't want to talk about your product in every post, no sweat. Maybe it's time to chime in on the other conversations happening on the internet — there's always plenty to talk about!
For instance, maybe Instagram goes down for five hours and other brands start talking about it on Twitter. Or the world is trying to decide if a dress is blue and black or white and gold. Use these kinds of opportunities to engage your audience in a new way!
Stand out from the crowd
In an over-saturated market, how do you make someone stop scrolling long enough to read your post? This is not always an easy question to answer, but always keep it in the back of your mind when creating content. Be memorable using eye-catching graphics, funny memes, or surprising information.
Have fun
If you think what you're selling is boring, or even if you’re struggling thinking creatively, maybe it's time to not take yourself so seriously.
At the end of the day, great content is going to make your brand, regardless of what you're advertising. So start thinking outside of the box and have some fun!
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