The 4 Ps of Real Estate Marketing

Every realtor needs a competitive edge. What is going to differentiate your properties from the rest of the market? These factors are going to be important fundamentals for you to remember as you put together your marketing plan for a home or property listing. The 4 Ps will give you the advantage in the market and show your potential buyers what sets your listings apart from the rest!

Product

As a realtor, your product isn’t just real estate — it’s the unique characteristics of the real estate that will appeal to buyers. Capitalize on the features that would appeal most to the kind of person you’re trying to attract. Does it have a backyard? An ocean view? Is it nestled in a nice, quiet cul-de-sac? Help people envision themselves living at your property, and you’ll have a better chance of selling.

Promotion

You have a wide variety of tools you can use to promote your product — flyers, social media, open houses, email campaigns, real estate websites, and more. Do what you can to reach the maximum number of clients, and ultimately find the best buyer for your property.

Price

Pricing is obviously a large factor in how quickly you can sell a home or property. The best place to start is to look at a Comparative Market Analysis (CMA) — a compilation of recent sales from the area. You may also be able to look at similar listings on a real estate website and see which ones were successful, and which ones expired.

Place

The distribution placement of your property is important, because not only are you getting your listing in front of potential buyers, but in front of other real estate agents. Find high-traffic real estate websites in your area to publish your ads, and you’ll be able to cast a much wider net!

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