Social listening is tracking what customers and potential customers are saying about your company — and your competitors — online. You can then analyze these insights to act on opportunities for engaging with your audience. Itx goes beyond the pure data and numbers … it focuses on how people are feeling.

Instagram is a much more effective marketing tool when you use it to curate a complete, coordinated, and consistent feed to capture the emotions you're trying to communicate. So as you're choosing colors, filters, and crop ratios, you'll want to look at your feed as a whole to make sure it looks uniformed and balanced.

All marketers know you need words to sell your product and create brand awareness. But you also need more than words — you need visuals. Your Instagram feed is a great place for posting pictures that evoke certain feelings and ideals about your brand.

In 2021 more brands than ever before will be advertising their products and doing what they can to reach as many people as possible. That's why it's important to always be looking out for ways to enhance your Instagram stories.