Curating Your Instagram Feed, Part 2

Instagram is a much more effective marketing tool when you use it to curate a complete, coordinated, and consistent feed to capture the emotions you're trying to communicate. So as you're choosing colors, filters, and crop ratios, you'll want to look at your feed as a whole to make sure it looks uniformed and balanced.

What's Your Theme?

As you're curating, make sure you have decided on a consistent style for your posts. From monochromatic, to bright and colorful, there many looks to choose from! Here are just a few:

Minimalist

From @lepetitfika

Flatlay

From @halfbakedharvest

Colorful

From @letizilla

Black and White

From @jl_saez

Vintage

From @shopdoen

Checkerboard

From @tarawagner

All of these examples are captivating and creative in their own right, but make sure you choose a theme that fits the heart of your company and creates emotional associations with your brand. It’s going to take work and preparation, but in the end you’ll have a brand identity that you’re proud of.