Too many companies discount TikTok as a social media platform for Gen Z. What it’s time to come to terms with is its massive influence of people of all ages … it’s the perfect opportunity for you to start using TikTok as a marketing tool and go viral.

You've seen some dances, heard the songs here and there. Now you're thinking it may be time to take your marketing to TikTok. Are you wanting to extend your reach to a new generation, but feel a little intimidated? Here's the TikTok launchpad you've been looking for.