Welcome customers the right way with onboarding emails

Imagine it’s your first day on the job and your supervisor greets you at the door, shows you to your desk, and walks away. No introductions. No training … you’re on your own.

You can keep people from feeling this way about your company by setting up an onboarding email campaign. Once they buy a product or sign up for your newsletter, you’ll have the chance to introduce them to your company and tell them what you’re all about. Here are three examples of onboarding emails you can use to welcome new and potential customers:

• The Welcome

  This is the first impression your customers receive. Keep it simple, use intentional design, and use succinct copy to tell people how your company can help them solve their problems.

• The Testimonial

  Have you had other customers give you positive feedback on your products or services? Onboarding emails are a great time to share some stories in order to build trust and credibility. You can also make these testimonials into videos or social media content.

• The Letter

  Giving your email a more personalized touch is a way to show your readers they are hearing from real people, not computers. Include a letter from your founder, for example, to give people a peek behind the curtain.