Imagine it’s your first day on the job and your supervisor greets you at the door, shows you to your desk, and walks away. No introductions. No training … you’re on your own. You can keep people from feeling this way about your company by setting up an onboarding email campaign.

The only way you're going to experience the joys of high-converting email campaigns is if you can grow distribution lists of interested and engaged subscribers. Here are our top 10 ways to start growing your lists.

During a time when email inboxes are flooding with marketing emails, people are becoming more and more familiar (and tired) of sales tactics. They're starting looking for a meaningful connection to the brands they're buying from. So if all your company's emails are doing is trying to make a sale, consider broadening your approach.

Putting a lot of work into an email only to have your audience continually click the "unsubscribe" button can be incredibly frustrating. How do you lessen your number of opt-outs?