While you’re making personal resolutions for the new year, why not make some marketing resolutions too? What social media goals do you want to accomplish in 2023? What did you learn from last year, and what can you do better?

Social listening is tracking what customers and potential customers are saying about your company — and your competitors — online. You can then analyze these insights to act on opportunities for engaging with your audience. Itx goes beyond the pure data and numbers … it focuses on how people are feeling.

Too many companies discount TikTok as a social media platform for Gen Z. What it’s time to come to terms with is its massive influence of people of all ages … it’s the perfect opportunity for you to start using TikTok as a marketing tool and go viral.

Here’s what you can be doing as a personal injury lawyer to stay up-to-date on social media marketing practices and prove to clients why they should be working with you.

Maybe you’re looking for ways to grow your online presence, but your team may not have the manpower or expertise to make it happen. So is hiring someone to handle your social media the right choice for you? Here are some reasons why the answer might be yes …

The only way you're going to experience the joys of high-converting email campaigns is if you can grow distribution lists of interested and engaged subscribers. Here are our top 10 ways to start growing your lists.

Instagram is a much more effective marketing tool when you use it to curate a complete, coordinated, and consistent feed to capture the emotions you're trying to communicate. So as you're choosing colors, filters, and crop ratios, you'll want to look at your feed as a whole to make sure it looks uniformed and balanced.

You've seen some dances, heard the songs here and there. Now you're thinking it may be time to take your marketing to TikTok. Are you wanting to extend your reach to a new generation, but feel a little intimidated? Here's the TikTok launchpad you've been looking for.

In 2021 more brands than ever before will be advertising their products and doing what they can to reach as many people as possible. That's why it's important to always be looking out for ways to enhance your Instagram stories.

With over 756 million members in over 200 countries and territories, targeting their demographics may not only be beneficial for your business, but crucial.

Online video consumption is growing at a rapid pace, and as a marketer there can be a lot of pressure to amp up your video strategy within a short time frame. Here are a few questions to ask when launching a plan for your business's online video strategy.